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A brand is, quite simply, the most important and most visible asset that a company can own. We strongly believe that to be successful in today's dynamic, turbocharged, and high-tech marketplace, businesses must be able to manage and promote a clear, consistent brand presence in a world of constant change. Learn More
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Your internet presence can be one of the most valuable tools to your business success. Whether it's function is to generate sales leads, improve customer service, or to simply serve as an on-line brochure, it should be a priority to every business. Learn More
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Creative Design Service FAQ’s
What is your design service and how will it benefit me?
We provide a professional graphic design and advertising design resource to our clients. We have over 15 years experience working on a wide range of design sectors including corporate, bluechip, retail, advertising and government bodies. We design for all mediums, taking into consideration future brand growth needs. Some of the most common design solutions include advertising, brand logo / visual identity, brochure, exhibition, packaging, direct mail, marketing, stationery and website design. Your company will benefit from having experienced design professionals applying intelligent marketing and design solutions to answer the brief presented.
We have a number PC's in the office, surely I can do all my own design work in Microsoft Word or Microsoft Publisher?
It is often counter productive to attempt to design your own company literature, website etc. We strive to develop a concept for every job, not just produce something graphically interesting. Microsoft Word and Publisher are also not always user-friendly for printers, we ensure every file created is of high resolution and of a press ready format.
If I use your company for design projects, who owns the copyright and intellectual property rights?
Unlike some other agencies we do not charge high release fees for our work, upon receipt of final payment we release all intellectual property rights on the design and copyright is yours. With the exception that we reserve the right to feature the work in our portfolio and our own self promotional material.
Where do we start and how do you involve your clients in the design process?
We always start by thoroughly discussing the details of the project with the client. Essentially we call this the design brief, it can be verbally communicated through a meeting. We encourage the client to contribute ideas and samples of items and colors that are liked. Equally important is to understand concepts that the client doesn't like. When we are satisfied we have enough information to work with, we will begin the project by researching ideas, considering concepts and then laying out design visuals, these will be forwarded to the client for feedback. We listen carefully to our clients feedback and make the necessary changes to the layouts and offer advice on why we arrived at the design conclusions submitted. This process of amendment and resubmission continues until the design naturally evolves into its final form.
What if I don't like what you design?
Sometimes we hit the nail on the head first time, sometimes it can take a number of discussions and design submissions before the client is happy with the concept. Ultimately we always ensure our clients walk away satisfied and we feel comfortable that we have put out a job to our highest standards within the confines of the time-scale, brief and budget provided.
How much do you charge for your logo design?
Our rates for logo design range between $150 and $250 depending on the number of design iterations we provide.
Is it necessary to get my stationery designed, surely once I have my logo then I can just take this to a printer to complete?
Your stationery is one of the most ubiquitous parts of your visual identity / brand image. Stationery is often overlooked as simple administrational paperwork but it's much more than that, it's a stealthy method of marketing your companies image and ideals. Stationery design should compliment the logo and feature continuations of the concepts introduced in the logo. We highly recommend you commission us to complete your stationery design. It's inexpensive and definitely worth it.
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Can you produce a style guide or brand guidelines document for other designers to follow?
Yes, if we are creating a logo and visual identity for you we recommend producing a brand guidelines document. This illustrates to other designers and graphic professionals the importance of maintaining a consistent brand image for your company through careful use of the logo, typefaces, colors and placement of elements on a page. A document such as this often covers do's and don'ts and provides an incredibly helpful resource to others. It also demonstrates a level of professionalism within your company that marketing and brand image is an important asset you maintain and protect.
Do you offer design solutions just for print or do you design for other mediums?
We produce design work for all mediums and with all mediums in mind. Whether it's a design for print, design for web or design for merchandise. The common factor is to maintain a consistent design that will span all mediums in a cost effective, individual and indelible manner.
Do you provide a complete service such as design plus artwork and finally printing of a project?
We offer a full turn key solution from design, artwork, print handling and delivery. This could include print management and calling from stock, transitioning print material for electronic delivery, website, cd roms, presentation, exhibition work etc, the list is endless.
What makes a good logo?
That's actually a very good question and one that's not easy to answer. There are many factors that go into a successful corporate identity project, and these factors can vary from client to client. Our designers have pondered this question too, and have tried to come up with a 'litmus test ' of what makes a great logo though this list remains a work in progress.
Who own the rights to these images and/or designs?
Once your project is completed - you do. Copyright protection is automatic in any design creation. We can also assist you in trade marking your logo should you decide to go this more formal (and expensive) route. Should any ownership disputes arise, we will work with our clients to establish their proprietary rights. We take our client's copyright and trademark protection seriously - it is, after all, our business.
How many colors can I include in my logo. Does it cost extra to add additional colors?
This is yet another aspect of marketing by design companies who try to develop a way to upsell you through misleading hype. You can have as many logo colors as you want in your logo without any additional charge. In the design stage of your logo it doesn't matter how many colors are featured - in fact, many of our designs begin in Black and White with colors being added at later stages. It is true however, that logos that feature many colors may cost more when it comes to reproducing your logo on printed material, due to the fact that you may need to utilize four color process printing as opposed to the more economical (and more color accurate) spot color printing. This, however, has no impact on the design of your logo and anyone who tries to charge you additional fees per color is, to be charitable, not acting in your best interest.
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